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Future Luxury Wellness & Lifestyle
Project type
Mock Partnership Campaign
Role
Art director, Producer and Digital Spatial Designer
Date
2026
Location
London
Description
I designed and directed a photoshoot with a green screen back drop to impose my digital architecture model as the world in which this partnership exists. This speculative collaboration explores how a pilates equipment brand and a premium cashmere label could create a shared lifestyle proposition that extends beyond product ownership. By combining wellness, fashion and immersive retail environments, the partnership investigates opportunities to expand audience reach, deepen customer engagement and respond to growing demand for experience-led luxury.
