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The Salon Nook
Project type
Mock Campaign
Role
Art Director, Spatial Designer and Maker
Date
April 2026
Location
London
Description
This speculative project explores how Davines could evolve its customer experience through a sustainable, wellness-focused salon environment. Using a reclining wash station and hand-built overhead lighting structure, the concept transforms a functional service into a dedicated moment of retreat and ritual. Constructed from reclaimed and scrap materials, the installation reflects Davines' commitment to sustainability while exploring how beauty brands can create deeper customer engagement through immersive environments and experience-led design.
